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Maximizing Your Virtual Doorway
Build a better and stronger online presence to position your small business for increased revenue.
The Daily Checklist for Social Media Success
How to Turn Instagram Followers Into Customers
Local SEO Tweaks that Can Boost Your Rankings
Why Is Video Marketing So Smart Important for Small Business in the 2020's
Whether you're remodeling your home or repairing your car, DIY'ing it isn't always the best approach. Digital marketing is no exception: You can run an in-house operation for a while, but not forever. Your business's future and success are dependent on your ability to reach out to potential customers, attract and engage them, and convert them into paying customers. Has your business plateaued? Here are some signs you need a digital agency.
Everyone mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly. With that in mind, let's look at 5 of the most common local marketing fails and how to avoid them.
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. Then came web marketing and everything changed. Content is now King, and creating compelling local content is just as essential as oxygen. But creating content can be easy once you've cracked into creating content that Google loves and your audience can relate to. Read on to learn more!
If only more people were aware of my existence...but my industry is so competitive that it's impossible to stand out. This is the most common issue we hear from business owners. But standing out is easier than you think! So let's get right into it. If you're wondering how to get more eyes on your business, we're sharing our best ideas you can try to stand out in a sea of sameness.
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Industry Influencer: A brand that has substantial leadership and loyal followers because of their expertise and reputation. An Industry Influencer stays in-the-know. They lead by sharing their advice, knowledge and opinions in order to serve others. Industry Influencers are the elite few who get out front, take the lead and exemplify excellence.
Industry Influencers are Brave. Evolving. Empowered. Exceptional. Revolutionary.
Andrea Callahan International, where Industry Influencers share their WHY
Andrea A. Callahan
Principal Brand Manager
Your Ideal Buyers want more than just good customer service, they expect a brand experience. It is your job to make sure each of your customer touch-points create that experience, consistently.