Many small business owners know how important marketing is to growing their businesses. They have a good sense of how important social is for connecting with prospects. Unfortunately, where many brands drop the ball is with laying the foundation for implementing purposeful and effective marketing.
"Building something 100 people love, not something 1 million people kind of like." ~Brian Chesky, cofounder of Airbnb
Similarly to building a house, it is critical to lay a solid foundation that is strong enough to make the core steady, and withstand harsh conditions. The most effective way to set off a plan to grow your brand and increase your revenue is to pause...go back, check your foundation, make sure it's strong and strengthen your structure.
"A proper foundation does more than just hold a house above the ground. It also keeps out moisture, insulates against the cold, and resists movement of the earth around it...Oh and one more things, it should last forever." ~ Tom Silva, General Contractor This Old House
What you get when you join Callahan's squad of industry Influencers...
This invitation is for the discriminating few who are ready for change. Industry Influencers are decisive. They are discerning and they are thoughtful. Industry Influencers are action-takers...Is this you?